SEO Content Writing refers to a practice, where content is optimized considering different metrics according to search engine algorithms.
Before diving in the deep ocean of SEO Content Writing You must gear up yourself with what is Content and importance of Content in Digital Marketing, “Content is king” in the digital age, and you have to keep updated with it. Before start SEO Content Writing, you must consider the factors listed below.
SEO Content Writing Secrets
#Trending Topic’s\ Niche
Selection of trending topic in your niche is an essential part of the whole process. Whether your blog is for Affiliate Marketing or General Purpose, the trending topic is a good source of generating traffic to your blog. Make sure It should be relevant to your stream because the relevancy of Content is most important to build a reputation among the audience.
#Keyword Research & Analysis
The primary practice of SEO Content Writing to achieve the desired goal, keyword research is an ongoing process to keep you ahead in the race. Keyword Analysis is Second practice right after keyword research. You may have 100 keywords but, without proper traffic detail and search volume, they are nothing. Placement of relevant keyword in Title, Meta Tag and within Content makes it more powerful and compatible with search engines. Being a beginner, to write SEO friendly article, these practices should be habits of an SEO content writer. Google keyword planner is the most reliable source for keyword research and analysis.
#Be Topic Friendly
Content should be more relevant as per demand, Search engine algorithms are to provide relevant content, not just content in bulk, the user Shows no interest for lengthy text if it is not solving the query. In future short and relevant content will be appreciated by users and search engines, concentrate on the topic and produce meaningful and fresh content.
Heading works like a hook to retain your reader, try to describe what is about to come, be informative as much as possible. As per the Seo Content Writing perspective, it’s a good habit to add your keywords in headings and subheadings.
List | How to | Why | What | are few formats of headings which attracts more attention.
#Become A Resource
Your readers should feel like it’s a conversation going on between you and them, let them ask a question and try to provide an appropriate solution. Your goal is to resolve a problem, your readers have. An easy conversation will build their faith on you.
Keep yourself updated with ongoing change in the industry to provide, and use the best method, to deliver information. Try attending webinars and joining different platforms/forums to enhance your value.
#Creative Content Writing
An SEO Content Writer follows rules, but one should write as he wants. Your better outcome is in your words, always remember you are writing for your reader, So express accordingly. Your reader is looking for a short and relevant answer to his query, and on the other hand, Search engines also appreciate Websites who provide valuable content to visitors.
Image Seo plays a vital role in SEO Content Writing because Sometimes, image expresses better than text, Add relevant images with the keyword in the image title and alt text to make your piece complete fit according to search engines algorithms.
#Update Blog Regularly
SEO Content Writing depends on keywords, and there is no certainty for how long you will be able to rank high at the basis of last researched keywords. It is important to audit and update content with new keywords on a fixed interval. The benefit of keep updating your piece is as follows
- Fresh Content enhance your chance to rank higher in search engines.
- Your audience will also appreciate updated blogs with fresh content.
- It also helps to mark your presence in the industry.
For effective keyword research, I recommend SEMRush as a complete SEO tool.
#Plagiarism & Proofreading
The most important factor is an assurance from the publisher to his Readers, that they provide only Original Content. Seo Content Writer has to make sure that content is Completely Plagiarism free. Proofreading should be a habit and responsibility of a writer before delivering his piece. Check grammar and spellings to make sure it provides better user experience to your reader.
I recommend Grammarly as a complete tool to cross-check and rectify all SEO Content Writing mistakes. It covers all from proofreading to plagiarism checker.
#Call To Action
Call to action is the best way to keep in touch with your audience, by asking them to Sign up to a newsletter, share or like your post on their social media channels or Register for an ebook subscription. An instant CTA increases your subscriber list for future communication and helps in email marketing as well.
These basic tips will always work, when you want to start SEO Content Writing and want to go to beyond limits. Content Writing is a time-consuming process and is a blend of Enthusiasm and Technology.
Happy Writing 🙂
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