Digital Marketing is an Umbrella term, use to define Internet marketing because it gets Cover different types of digital media advertising practice to achieve the commercial goals of an organization.itsamitaggarwal.com
Objectives of Digital Marketing
Brand Awareness– Spreading the word and gaining attention by implementing branding strategies.
Lead Generation-Educating people about the product and developing interest.
Conversion– Generating sales from interested one.
Retention-Stay with the customer for the long term by providing a good product and after-sales services.
Changing scenario and technology has made it easy for businesses to identify potential client and empowered them to increase their presence in the market. Digital content has made online marketing more goal-oriented and focused.
Complete strategic planning and analysis of the market is the backbone of a digital marketing campaign. Here we discuss those practices which take place throughout the process of an online marketing assignment. There are two ways to get traffic from internet marketing.
CHANNELS OF DIGITAL MARKETING
- Search Engine Optimization (SEO).
- Social Media Optimization (SMO).
- Search Engine Marketing (SEM).
- Social Media Marketing (SMM).
- Social Book Marking (SBM).
- CONTENT MARKETING.
- AFFILIATE MARKETING.
- INFLUENCER MARKETING.
- VIDEO MARKETING.
- EMAIL MARKETING.
- VIRAL MARKETING.
- PODCAST MARKETING.
#Search Engine Optimization
Role of Seo in digital marketing is very essential.
Example, whenever we have any query about anything, we use google to search solution for faster and accurate results, this is what SEO does. Accurate and relevant supply of content is the liability of the SEO manager of an Organization.
SEO has a lot of dimensions and a very vast practice in itself. A perfect search engine optimization practice helps a business to achieve their different goals organically.
Refers to internal linking of related posts. placement of keywords in title, headings, subheadings and meta description. On-page SEO is very important and beneficial exercise to gain organic traffic. Practices such as interlinking and updating of content on a regular basis help in achieving better results.
Off-page SEO is as important as On-page SEO to gain external links from authority sites to built site authority and get better visibility in SERPs. Getting healthy backlinks from same Niche website with high DA is very crucial but necessary too.
Being a beginner SEO could sound difficult and time-consuming, obviously, it is a time-consuming process and requires a lot of patience. today a lot of SEO tools are available, paid and free both in the market to make work easy. but free tools have their limitation that’s why I recommend to with paid tools to make work effective. for beginners, I recommend Group SEO Tool to start with as they provide a pack of 20 Premium SEO tools for less than $10/month.
#Social Media Optimization
SMO is a forever opportunity and essential practice of digital and social media marketing. According to a survey, mobile users are increasing rapidly and people are becoming an addict of social media.
Facebook.Twitter, Instagram users have increased rapidly in a very short time; these places are goldmines for digital marketers to gain more attention and to increase brand awareness organically.
#Search Engine Marketing
SEM marketing refers to run paid campaigns. Advertisers run different paid ads from Google ads on google network sites to increase brand presence and lead generation.
SEM is an expensive method, advertiser pay for different campaign’s they choose as per their respective goal.
#Social Media Marketing
SMM refers to running a paid advertising campaign at different social media platforms. Mostly these campaigns are designed to target a large number of audience to gain attention and engage a potential customer by offering different offers and deals.
Facebook ads, Instagram ads and ads on twitter are examples of these kinds of ads.
#Social Book Marking
SBM, this practice falls under SMO. SBM is an interesting and time-consuming practice with long term goals.
it helps in generating traffic and then converting that traffic into a loyal audience.
SBM is also important from a link building point of view to get genuine external links.
Content could be an image, video, PPT, infographics and so on. The main objective of Content Marketing is to increase brand awareness and gaining more conversion through different social media platforms.
Instagram, Facebook, Whatsapp, Telegram, Pinterest.
Now users Facebook account can be linked with WhatsApp and even for payment in the near future.
WhatsApp has launched a business account with new features for better interaction between an organization and consumer. All these platforms enable you with the ease of use and share content directly to your audience.
Content marketing is getting personalized rapidly because the user wants a short relevant answer related to his query.
Is also a growing source of driving traffic through affiliate marketers. Affiliate marketing is a paid practice as per sale basis.
Actually, These influencers are in contract with organizations to promote their product. Influencers are highly active personalities on social media platforms with a huge loyal audience base related to their niche.
Not new but was limited to television. Now, these days video marketing is trending in the industry and gaining a lot of attention. The reason is its quick approach at different social platforms. Along with that video on YouTube and TikTok are becoming a good source for brand awareness to increase sales.
Is a very old trendy trick but still successful. Email marketing is an essential part of a client retention strategy. Its objective is to introduce new products to the client and retarget potential customer who is still thinking to acquire your services.
For EDM marketing Aweber is a cheap and easy tool. It takes care of your database of visitors who have subscribed your newsletter or made a purchase in past. tools like Aweber can help you out in managing a relevant EDM Strategy.
Viral Marketing is like word of mouth marketing. Generating interesting content, which bound people to spread it among groups willingly.
An emotional trigger is an important factor of viral marketing which drives the audience to take immediate action for particular content.
Social media platforms play a vital role to make a viral marketing campaign successful. In the current scenario, the Importance of viral marketing is increasing due to its unlimited reach and spreadability within a very short period.
The viral marketing campaign is not limited to increase sales they are designed to enhance awareness of a brand and to a potential customer. Example of viral marketing, a funny youtube video gets 100k shares in a few minutes.
Next level of radio marketing. Podcast are available 24X7. A user can find all topics related to his interest and can listen to them regularly. The beauty of podcast marketing is it like one to one session.
A lot of people love to listen instead of reading lengthy articles.
As like video marketing podcast marketing is also a new opportunity to engage more users from different dimensions.
Careers In Digital Marketing
Digital marketing is a very dynamic field and has a lot of scope at a different level as per individual expertise.
Social Media Influencer.
Digital Marketing Manager.
As per the carrier point of view, there is a lot of opportunity in digital marketing, suitable for an individual with creative skills and interest and it will develop with time.
Q. Is Digital Marketing Easy?
Ans. Yes off course, If you do it with dedication and understand digital marketing concept. Digital Marketing is not rocket science but it will test all your patience and creativity. Digital Marketing goals and strategy change as per requirements and time. As mentioned earlier it is a very vast field with unlimited opportunities, it depends on you what module you choose for your self.